National Estate Agent

National estate agents come in two different guises. There are the large chains of corporate agencies such as Countrywide and YourMove, and then there are national online agencies such as BrightSale which operate from call centres and which cover the entire country.

Operating from a call centre enables a national estate agent such as BrightSale to reduce the fees it charges to vendors by reducing to zero the number of high street branches required to operate the business. High street branches have become increasingly obsolete in the internet era as buyers increasingly turn to the internet, rather than to estate agents directly, in their initial search for property. This has made possible the development of a new generation of internet savvy consumers who are keen to utilize the internet's many strengths to assist them in selling, not just in buying, property.

These vendors are happy to work with a national estate agent who is able to get the most exposure for the vendors' property. This increasingly means an estate agent who understand how the internet works and who is able use it to market property effectively using this medium. There is no question that the online estate agency sector is the leading force in such marketing, and hence its effectiveness will only grow in the months and years ahead.